MargenOptimierer help

How MargenOptimierer works

• How MargenOptimierer works

Get started

• How do I get started with MargenOptimierer?

Sign up

• How do I sign up?
• How do I redeem a code?

Set up

• How do I set up MargenOptimierer?
• How do I connect my OTTO account?
• How do I switch between several OTTO accounts?

Free trial and payment

• How do I add a card or direct debit?
• Where do I find my invoices?
• How do I recommend MargenOptimierer to others?

The overview

• What does the Übersicht (overview) page show me?
• How do I choose a period and compare it?

Costs and product groups

• How do I enter purchase price and shipping costs?
• How do I enter costs for many items at once?
• How do I create a product group?

Margin

• How do I read the margin?
• Why is an item a cost driver?

Optimization

• How do I lower or raise bids based on my targets?
• Which items come back too often?

Ads

• How do I create campaigns for a product group?
• Which items aren't in any campaign yet?
• How do I set up a campaign template?
• Where do I change budgets and bids?
• How do I pause a campaign or change its end date?
• How do I add search terms as keywords or exclude them?
• How do I send my changes to OTTO?
• How do I undo a change?
• How do I see the numbers of several campaigns together?

Settings

• How do I set my targets?
• When does MargenOptimierer start rating my targetings?
• How do I invite my team?
• What can each role do?
• How do I set up two-factor sign-in?
• What do I do if I've forgotten my password?

Support and announcements

• How do I write a support ticket?
• Where do I find notices from MargenOptimierer?

Cancel

• How do I cancel?
• How do I resume my subscription?

Glossary

72 terms, each explained in one sentence. All terms

• ACoS
• Ad console
• Ad revenue
• Ad share
• Ad spend
• Advertised item
• Authenticator app
• Automatic campaign
• Base price
• Bid
• Break-even ACoS
• Budget
• Budget type
• BuyBox
• Campaign setup
• Campaign template
• Changelog
• Clicks without a sale
• Commission group
• Contribution margin
• Conversion rate
• Cooldown
• Cost driver
• CPC
• CTR
• Free threshold
• Free trial
• Harvesting
• Impressions
• Item condition
• Keyword
• Keyword list
• Manual campaign
• Margin
• Markup
• Match type
• Minimum bid
• Minimum clicks
• Negative keywords
• Ohne Artikel
• Other costs
• OTTO base fee
• OTTO commission
• Own costs
• Owner
• Payment fee
• Portfolio
• Product group
• Purchase price
• Queued change
• Quick filter
• Recovery code
• Refunds
• Retail margin
• Return rate
• Revenue
• ROAS
• Search term
• Shipping costs
• SKU
• Standard rate
• Starting bid
• Suggested bid
• TACoS
• Target ACoS
• Target margin
• Target return rate
• Target ROAS
• Targeting
• Tiered commission
• Two-factor sign-in
• VAT

Guides

The basics of OTTO ads, margin and returns are in the Guides. Go to Guides