What is the minimum bid on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The minimum bid is the smallest amount OTTO accepts as a bid for one click when you advertise on OTTO.
MargenOptimierer shows you its current level in the window where you change bids. If you lower bids by a percentage or an amount and one would fall below it, MargenOptimierer uses the minimum bid instead. That applies in Optimierung (optimization) and with um Wert ändern (change by value).
Example: A bid falls below 0.20 €
Say OTTO accepts bids from 0.20 €. If you lower a 0.22 € bid by 20%, it would be 0.18 €, and MargenOptimierer sets 0.20 € instead.
What else counts for the minimum bid
When you type a smaller amount
If you type an amount below the minimum bid yourself, MargenOptimierer doesn't queue anything. It tells you the minimum bid instead. That applies in the ad console table and with auf Wert setzen (set to value).
How to recognize it
If a bid in Optimierung lands exactly on the minimum bid, „Mindestgebot“ (minimum bid) appears below the new bid.
Next
- How do I lower or raise bids based on my targets?
- Where do I change budgets and bids?
Where this term appears
- How do I lower or raise bids based on my targets?
- Where do I change budgets and bids?
- How do Sponsored Product Ads work on OTTO?
- Should I use automatic or keyword campaigns on OTTO?
- When should I lower or raise bids on OTTO?
- Is advertising on OTTO worth it for small sellers?
- Can sellers from other EU countries sell on OTTO?