What are quick filters in the ad console?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A quick filter is a button above a table in the ad console that shows only certain rows with one click.
The tabs Kampagnen (campaigns), Targeting, Suchbegriffe (search terms) and Produkte (products) each have their own quick filters. If you hover over one, it tells you which rows it shows. A second click on the same button turns it off again.
Example: ACoS über Ziel for the oak table
Say the keyword „gartentisch eiche“ has 680 clicks and 34% ACoS, and its target ACoS is 25%. One click on ACoS über Ziel (ACoS above target) in the Targeting tab shows it and hides the keywords below their target.
How many clicks a quick filter needs
From how many clicks
Quick filters that ask about ACoS or clicks without a sale only show a row once it reaches your minimum clicks. Those are set to 10 clicks by default. How to change them is explained in When does MargenOptimierer start rating my targetings?
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