What counts as revenue in MargenOptimierer?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Revenue is everything customers paid for your items at OTTO in the period.
It includes VAT and the shipping costs your customers pay. MargenOptimierer doesn't subtract returns from it, and the money you pay back appears as refunds in the margin. You'll find revenue on the Übersicht (overview) and on the Marge (margin) page.
Example: Revenue from 50 acacia chairs
Say you sell 50 acacia chairs at 119 € each in the period, which is 5,950 € of revenue. The 6 that come back don't change the revenue, and the 714 € appears as refunds in the margin.
What else matters for revenue
Revenue and ad revenue
Ad revenue is the part of your revenue that customers spent after clicking an ad. On the Übersicht it appears below the revenue, for example 12,000 € of ad revenue out of 25,000 € of revenue for your account.
If your customer redeems a voucher
OTTO covers the voucher. Your revenue counts at the full price.
Next
- How do I read the margin?
Where this term appears
- How MargenOptimierer works
- How do I get started with MargenOptimierer?
- How do I set up MargenOptimierer?
- Where do I find my invoices?
- What does the Übersicht (overview) page show me?
- How do I choose a period and compare it?
- How do I read the margin?
- Why is an item a cost driver?
- How do I invite my team?
- What does it cost to sell on OTTO?
- How do Sponsored Product Ads work on OTTO?
- How do I calculate my profit per item on OTTO?
- Should I sell on OTTO or Amazon?
- What do OTTO, Amazon, Kaufland and eBay really cost in 2026?
- Which metrics matter for OTTO advertising?
- What is a good ACoS on OTTO, and how do I calculate it?
- Should I use automatic or keyword campaigns on OTTO?
- When should I lower or raise bids on OTTO?
- How do I analyse search terms in OTTO's Keyword Report?
- Is advertising on OTTO worth it for small sellers?
- How do I reduce my return rate on OTTO?
- Where do I find my returns on OTTO?
- How do I become a seller on OTTO?
- How big is OTTO in 2026? Revenue, customers and sellers
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
- How does the OTTO search algorithm work?
- How do I log in to OTTO Partner Connect?