What is the free threshold for the ad share?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The free threshold is the monthly ad revenue below which you pay MargenOptimierer no share of your ad revenue.
If you reach the free threshold, you pay the ad share on your whole ad revenue, not just on the part above it. It applies to each OTTO account separately. You'll find how high it is under Einstellungen (settings) in the Firma & Tarif (company and plan) tab, on the Dein Tarif (your plan) card.
Example: 600 € of ad revenue in a month
Say the free threshold is 1,000 € of ad revenue a month. If the ads bring in 600 € of ad revenue in a month, you pay no ad share.
If they bring in 12,000 € and the ad share is 1%, you pay 120 € on the whole 12,000 €.
What else counts with the free threshold
If you couldn't use it every day
If your company couldn't use MargenOptimierer every day in a month, for example during a suspension, only the ad revenue of the remaining days counts. The free threshold stays just as high. If that ad revenue is below it, you pay no ad share. That also applies if the whole month was above it.
In the list of invoices
If there's no ad share, it says so with your invoice on the Rechnungen (invoices) card. It then says, for example, „Kein Werbeanteil, der Werbeumsatz lag unter 1.000 €.“ (no ad share, ad revenue was below 1,000 €.)
Next
- Where do I find my invoices?