Which items aren't in any campaign yet?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
In Kampagnen-Setup (campaign setup), the Abdeckung (coverage) tab shows you the items that are for sale on OTTO but aren't in any campaign. You tick them and create campaigns. If all ticked items belong to one product group, you create the campaigns for the whole group. Nothing goes to OTTO until you create the campaigns.
How it works
- In the menu under Werbung (advertising), open Kampagnen-Setup. It opens on the Abdeckung tab and shows the items without a campaign right away.
- In the table, tick the items you want to advertise.
- Click Kampagnen anlegen (create campaigns) at the bottom. The Kampagne anlegen (create campaign) tab opens.
- Pick a template there and create the campaigns, as described in How do I create campaigns for a product group?
Example: 298 pieces of garden furniture without a campaign
You don't have a campaign for your garden furniture yet. So the Artikel ohne Kampagne (items without a campaign) tile also counts your 298 pieces of garden furniture that can be sold on OTTO. It doesn't count the 2 pieces that OTTO isn't selling right now.
The Produktgruppe (product group) column shows garden furniture for them. You tick some of them and click Kampagnen anlegen. The Kampagne anlegen tab opens with the garden furniture group. All 298 pieces that can be sold go into the campaigns, not just the ones you ticked.
When the number doesn't fit
Items from several product groups
If you tick items from several groups, Einzelne Kampagne (single campaign) opens straight away. You then get one campaign with exactly these items, even across several groups.
An item in a paused campaign
The Artikel ohne Kampagne tile only counts items that aren't in any campaign at all. If an item is in a paused or ended campaign, it's missing here, even if it isn't being advertised right now. You resume a paused campaign as described in How do I pause a campaign or change its end date?
Campaigns without items and items without targeting
A campaign without items shows no ad. In a manual campaign, OTTO doesn't show an item that has no keyword. Under Kampagnen ohne Artikel (campaigns without items) you tick a campaign and click Artikel hinzufügen (add items). Under Artikel ohne Targeting (items without targeting) the button is called Keywords hinzufügen (add keywords).
Next
- How do I create campaigns for a product group?
- How do I create a product group?