What is a product group in MargenOptimierer?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A product group brings items together so you can create campaigns for them in one go and see their numbers together.
You put it together yourself, and every group has its own keyword list. From the group and its keyword list, you create the campaigns for all its items in Kampagnen-Setup (campaign setup). OTTO doesn't know product groups, they only exist in MargenOptimierer.
Example: The garden furniture product group
Say you sell 300 pieces of garden furniture and group them in the garden furniture product group. On the Marge (margin) page the group then sits on one row, and one click on it opens its 300 items.
What else counts for the product group
One item, one group
An item is in at most one product group. Items without a group still count in the margin, in the „Ohne Produktgruppe“ (without product group) row.
Its own targets
A product group can have its own target ACoS, its own target margin and its own target return rate. Otherwise it inherits the target from the account. The garden furniture, for example, has its own target ACoS of 25%. Where to enter the targets is explained in How do I set my targets?
Next
- How do I create a product group?
Where this term appears
- How MargenOptimierer works
- How do I get started with MargenOptimierer?
- How do I enter costs for many items at once?
- How do I create a product group?
- How do I read the margin?
- Why is an item a cost driver?
- How do I create campaigns for a product group?
- Which items aren't in any campaign yet?
- How do I set up a campaign template?
- How do I pause a campaign or change its end date?
- How do I set my targets?
- When does MargenOptimierer start rating my targetings?
- What does it cost to sell on OTTO?
- How do Sponsored Product Ads work on OTTO?
- What is the OTTO commission in 2026?
- How do I calculate my profit per item on OTTO?
- Should I sell on OTTO or Amazon?
- Which metrics matter for OTTO advertising?
- What is a good ACoS on OTTO, and how do I calculate it?
- Should I use automatic or keyword campaigns on OTTO?
- Is advertising on OTTO worth it for small sellers?
- How do I reduce my return rate on OTTO?
- Where do I find my returns on OTTO?
- What software is available for OTTO sellers?