What is the Kampagnen-Setup (campaign setup) page?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Kampagnen-Setup (campaign setup) is the page where you create new campaigns at OTTO, even for a whole product group at once.
In the Kampagne anlegen (create campaign) tab you choose a product group and a campaign template, and the preview shows you the campaigns before they're created. Right after you click Anlegen (create), they go to OTTO without waiting in the Changelog. In the second tab, Abdeckung (coverage), you see which items aren't in any campaign yet.
Example: Campaign setup for garden furniture
Say you pick the template Automatisch und manuell (automatic and manual) for the garden furniture product group. The preview then shows the automatic campaign “Automatic – Garden furniture” and the manual campaign “Manual – Garden furniture” with the 25 keywords from the garden furniture keyword list.
What campaign setup determines
What the template determines
The template determines whether an automatic campaign is created, a manual one or both, and with which budget and starting bid. A manual campaign gets the keywords from the group's keyword list. If the list is empty, the campaign isn't created, and the preview gives the reason. How to change a template is covered in How do I set up a campaign template?
After creating
Campaigns for a product group start on the day you create them. For a single campaign you choose the start date yourself. OTTO first reviews the new campaigns. After that OTTO shows your ads, and from then on every click costs money. If you want to undo new campaigns, you'll find them in the Changelog under Verlauf (history). There, Inhalte entfernen und Kampagnen pausieren (remove contents and pause campaigns) removes their items and keywords and pauses the campaigns.
A campaign without a product group
With Einzelne Kampagne (single campaign) you create a campaign without a product group. You then choose the items and keywords yourself.
Next
- How do I create campaigns for a product group?
- Which items aren't in any campaign yet?
Where this term appears
- How do I get started with MargenOptimierer?
- How do I create a product group?
- How do I create campaigns for a product group?
- Which items aren't in any campaign yet?
- How do I set up a campaign template?
- How do Sponsored Product Ads work on OTTO?
- Should I sell on OTTO or Amazon?
- Should I use automatic or keyword campaigns on OTTO?