What is an automatic campaign on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
In an automatic campaign, OTTO itself decides on which searches your items appear as ads.
You set your bid there per item, not per keyword. You can't book keywords in it, but you can exclude search terms.
Example: Automatic campaign for the garden furniture
Say you create the automatic campaign “Automatic – Garden furniture” for garden furniture with a starting bid of 0.40 €. OTTO then picks the searches where the garden furniture appears, and a click costs you 0.40 € at most.
In the ad console, the campaign then shows as „Automatisch“ (automatic) in the Typ (type) column.
What else matters for automatic campaigns
Automatic stays automatic
You decide whether a campaign is automatic or manual when you create it. After that, OTTO doesn't let you change it.
Which campaign template creates it
The Automatisch template is preselected, and it creates only an automatic campaign. The Automatisch und manuell (automatic and manual) template also creates a manual campaign if the product group's keyword list has keywords.
Next
- How do I create campaigns for a product group?
Where this term appears
- How do I create campaigns for a product group?
- How do I set up a campaign template?
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- How do I add search terms as keywords or exclude them?
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- Which metrics matter for OTTO advertising?
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- Should I use automatic or keyword campaigns on OTTO?
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- How do I analyse search terms in OTTO's Keyword Report?
- What software is available for OTTO sellers?
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