When does MargenOptimierer start rating my targetings?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Under Einstellungen (settings), in the Vorgaben (defaults) tab, you set the values MargenOptimierer uses to sort your targetings in Optimierung (optimization). MargenOptimierer only rates whether a targeting is too expensive, doing well or getting clicks without a sale from 10 clicks in the period. That's the default for your minimum clicks, and a targeting then counts as too expensive as soon as its ACoS is above its target ACoS. Every value starts at a default that you can replace with your own for the selected OTTO account.
How it works
- Open Einstellungen and then the Vorgaben tab.
- Enter a new number in the row of the value you want to change. An example using that number appears right next to it.
- Click Speichern (save) in the bar at the bottom. The value applies immediately and is never sent to OTTO.
- To go back to the default, click Zurück auf Standard (back to default) next to the field and then Speichern.
Example: The thresholds for garden furniture
The product group Garden furniture has a target ACoS of 25%. A garden furniture targeting is doing well if its ACoS is below 20%, because 80% of 25% is 20%. The 80% is the default in the Läuft gut unter (doing well below) field. If a targeting is below that, you can raise its bid in Optimierung.
The keyword „gartentisch eiche“ has 680 clicks and 34% ACoS, more than the 25% target ACoS. That's why it's listed with the too-expensive targetings. MargenOptimierer doesn't rate a targeting with 9 clicks and no sale yet. From the 10th click without a sale, it's listed under clicks without a sale.
A targeting counts as barely seen if it was active for the whole period and has fewer than 100 impressions. The 100 is the default in the Kaum gesehen unter (barely seen below) field. How much Optimierung lowers and raises bids is also set in Vorgaben, with defaults of 20% and 10%.
Bei einem Ziel-ACoS von 25 % läuft ein Targeting gut, wenn sein ACoS unter 20 % liegt.
What else counts for the thresholds
Cooldown even after a rejection
If you've sent a targeting's bid to OTTO, Optimierung doesn't show that targeting in any row for 7 days. That also applies if OTTO rejected the bid. The 7 days are the default in the Ruhezeit nach dem Senden eines Gebots (cooldown after sending a bid) field.
When MargenOptimierer asks first
For an unusually high value, MargenOptimierer asks once before it queues or sends it. If you confirm, the value applies. By default, MargenOptimierer asks when a bid, a budget or one of your own cost values, such as the purchase price, is about to become more than 3 times the amount that currently applies. So if a bid is to rise from 0.40 € to more than 1.20 €, you get the question. By default it also asks for a bid above 2.50 € and a daily budget above 500 €. You change these values on the Schutz vor Tippfehlern (protection against typos) card.
When a budget counts as used up
A campaign counts as used up when it has spent 90% of its daily budget on one day. With a daily budget of 20 €, that's 18 €. The 90% is the default in the Budget gilt als ausgeschöpft ab (budget counts as used up from) field. You can find these campaigns in the ad console with the Budget ausgeschöpft (budget used up) quick filter.
Next
- How do I lower or raise bids based on my targets?
- How do I set my targets?