What is search term harvesting in OTTO advertising?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Harvesting means taking search terms that customers have already bought through and adding them as keywords to a manual campaign.
In the Suchbegriffe (search terms) tab of the ad console, the Harvesting quick filter shows search terms with sales that aren't booked as keywords yet. With Als Keyword übernehmen (add as keyword) you book them into a manual campaign. For an existing campaign MargenOptimierer queues them, and they go to OTTO when you send them.
Example: Adding “gartenstuhl klappbar” as a keyword
Say customers bought 3 times after 40 clicks through the search term “gartenstuhl klappbar” in “Automatic – Garden furniture”. You then add it as a keyword with the match type Exakt (exact) and a 0.40 € bid in “Manual – Garden furniture”.
What else matters for harvesting
It goes into a manual campaign
You can't book keywords in an automatic campaign. So you always choose a manual campaign as the destination.
A new manual campaign
You can also choose Neue manuelle Kampagne anlegen (create new manual campaign). The new campaign and its keywords then go to OTTO right after you click Anlegen (create), without waiting in the Changelog.
The counterpart is excluding
If a search term has clicks but no sale, you can exclude it. The Ausschließen (exclude) quick filter in the same tab shows you these search terms.
Next
- How do I add search terms as keywords or exclude them?