How does VAT count in your OTTO margin?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
VAT is the part of your revenue that goes to the tax office.
Your revenue includes it, because customers pay the price with VAT. The margin therefore subtracts it as the first item. If you pay money back to a customer, you get the tax in it back, and it comes off again on the day of the refund.
Example: VAT in the price of the acacia chair
Say a customer buys the acacia chair for 119 €. Of that, 19 € is VAT and 100 € remains without tax.
Next
- How do I read the margin?
Where this term appears
- How do I add a card or direct debit?
- How do I enter purchase price and shipping costs?
- How do I enter costs for many items at once?
- How do I read the margin?
- Why is an item a cost driver?
- What does it cost to sell on OTTO?
- How do Sponsored Product Ads work on OTTO?
- What is the OTTO commission in 2026?
- How do I calculate my profit per item on OTTO?
- Should I sell on OTTO or Amazon?
- What do OTTO, Amazon, Kaufland and eBay really cost in 2026?
- Which metrics matter for OTTO advertising?
- What is a good ACoS on OTTO, and how do I calculate it?
- How do I analyse search terms in OTTO's Keyword Report?
- Is advertising on OTTO worth it for small sellers?
- How do I reduce my return rate on OTTO?
- How do I become a seller on OTTO?
- How big is OTTO in 2026? Revenue, customers and sellers
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
- How does the OTTO search algorithm work?
- How do I log in to OTTO Partner Connect?
Did this help?