What is a campaign budget on OTTO?
Last updated: 3 November 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A budget is the most a campaign may spend on clicks at OTTO per day, week or month, or over its whole run.
You set which of these periods applies with the budget type when you create the campaign. In the ad console the budget appears on the Kampagnen (campaigns) tab with its period, for example as „20,00 € / täglich“ (20.00 € / daily).
Example: A daily budget of 20 €
Say “Automatic – Garden furniture” has a daily budget of 20 €. It can then spend up to 20 € on clicks every day, and at an average of 0.25 € per click that's enough for 80 clicks a day.
What else counts about the budget
The period stays
After you create the campaign, OTTO only lets you change the amount, not the period. If the budget covers the whole run, the campaign needs an end date.
Campaigns whose budget isn't enough
The Budget ausgeschöpft (budget used up) quick filter shows campaigns that spent 90% or more of their budget on at least one day. It measures the ad spend of a single day. That's why it mainly finds campaigns with a daily budget. The 90% is the default. You change it under Einstellungen (settings) → Vorgaben (defaults).
Confirmation for high amounts
If you type in a daily budget above 500 €, MargenOptimierer asks before it queues the change. For every budget it also asks if the new amount is more than 3 times the old one. For weekly, monthly or whole-run budgets only this second rule applies. 500 € and 3 times are the defaults. You change both under Einstellungen → Vorgaben.
Next
- Where do I change budgets and bids?
Where this term appears
- How do I create campaigns for a product group?
- How do I set up a campaign template?
- Where do I change budgets and bids?
- How do I pause a campaign or change its end date?
- How do I add search terms as keywords or exclude them?
- How do I send my changes to OTTO?
- How do I undo a change?
- How do I see the numbers of several campaigns together?
- When does MargenOptimierer start rating my targetings?
- What can each role do?
- How do I write a support ticket?
- What does it cost to sell on OTTO?
- How do Sponsored Product Ads work on OTTO?
- Which metrics matter for OTTO advertising?
- When should I lower or raise bids on OTTO?
- Is advertising on OTTO worth it for small sellers?
- What are Sponsored Display Ads on OTTO?
- How do I become a seller on OTTO?
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
- What is the OTTO Market API for sellers?