What counts as purchase price in the margin?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The purchase price is what one sold unit cost you to buy, without VAT.
You enter it per item on the Produkte (products) page. The Marge (margin) page subtracts it for every unit sold. If it's missing on an item, MargenOptimierer doesn't calculate with 0 €, it points out the gap.
Example: Purchase price for 50 acacia chairs
Say the acacia chair has a purchase price of 12.40 €. If you sell 50 chairs, 620 € comes off the margin for the purchase price.
Next
- How do I enter purchase price and shipping costs?
Where this term appears
- How MargenOptimierer works
- How do I get started with MargenOptimierer?
- How do I connect my OTTO account?
- How do I enter purchase price and shipping costs?
- How do I enter costs for many items at once?
- How do I read the margin?
- Why is an item a cost driver?
- When does MargenOptimierer start rating my targetings?
- What does it cost to sell on OTTO?
- How do I calculate my profit per item on OTTO?
- Should I sell on OTTO or Amazon?
- What do OTTO, Amazon, Kaufland and eBay really cost in 2026?
- What is a good ACoS on OTTO, and how do I calculate it?
- Is advertising on OTTO worth it for small sellers?
- How do I become a seller on OTTO?
- How big is OTTO in 2026? Revenue, customers and sellers
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
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