What is a targeting in OTTO advertising?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A targeting is a keyword or item you set a bid on in a campaign.
In a manual campaign, each keyword in its match type is one targeting. In an automatic campaign, each item it advertises is one. In the ad console, each targeting has a row in the Targeting tab with its bid and its numbers. For a targeting, OTTO only counts the revenue of the advertised item.
Example: Targetings of the two garden furniture campaigns
Say “Manual – Garden furniture” has 25 keywords, which makes 25 targetings. “Automatic – Garden furniture” advertises 298 items, which makes 298 targetings.
If you add the search term „gartenstuhl klappbar“ to “Manual – Garden furniture” with the match type Exakt (exact), the campaign has 26 targetings.
How targetings are counted
One keyword on many items
OTTO keeps a keyword separately on every item in the campaign. In MargenOptimierer, a keyword in one match type still sits in one row, and a bid you change there applies to all those items.
Items from automatic campaigns
An item from an automatic campaign has the label „auto“ next to its name. In the Match-Art (match type) column it shows „Automatisch“ (automatic).
Next
- How do I lower or raise bids based on my targets?
Where this term appears
- How MargenOptimierer works
- How do I get started with MargenOptimierer?
- What does the Übersicht (overview) page show me?
- Why is an item a cost driver?
- How do I lower or raise bids based on my targets?
- Which items aren't in any campaign yet?
- Where do I change budgets and bids?
- How do I set my targets?
- When does MargenOptimierer start rating my targetings?
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- Should I sell on OTTO or Amazon?
- Which metrics matter for OTTO advertising?
- What is a good ACoS on OTTO, and how do I calculate it?
- Should I use automatic or keyword campaigns on OTTO?
- When should I lower or raise bids on OTTO?
- How do I analyse search terms in OTTO's Keyword Report?
- Is advertising on OTTO worth it for small sellers?
- What are Sponsored Display Ads on OTTO?
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- How big is OTTO in 2026? Revenue, customers and sellers
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
- How does the OTTO search algorithm work?
- How do I log in to OTTO Partner Connect?