What is CPC? Cost per click on OTTO
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
CPC is the price you pay on average for one click on your ad.
You'll find it in the ad console in the CPC column.
Example: CPC for the acacia chair
Say the acacia chair's ad for the keyword „gartenstuhl holz“ gets 200 clicks in the period and costs 50 € for them. Its CPC is 0.25 €.
CPC and bid compared
CPC and bid
Your bid is the most you're willing to pay for a click. CPC is what you actually paid on average.
Where this term appears
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