What is the ad console in MargenOptimierer?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The ad console is the page in MargenOptimierer where you see and change your OTTO campaigns along with their numbers.
You'll find it in the menu under Werbung (advertising). What you change there is queued first, and it goes to OTTO when you send it. How that works is covered in How do I send my changes to OTTO?
Example: The campaign “Manual – Garden furniture”
Say the Kampagnen (campaigns) tab shows “Manual – Garden furniture” with 1,000 € of ad spend and 4,000 € of ad revenue. That's 25% ACoS, exactly its target ACoS of 25% shown next to it.
What else matters in the ad console
The same numbers as at OTTO
For your account, a campaign and an item, ad revenue and ACoS are the same numbers OTTO itself shows you for your advertising. Up to which day they count is covered in How do I choose a period and compare it?
Numbers with the label „(beworbener Artikel)“ (advertised item)
In the Targeting and Suchbegriffe (search terms) tabs, OTTO only counts the revenue of the advertised item.
Which filter applies on which tab
A filter on a metric, such as clicks or ACoS, applies only on the tab where you set it. Every other filter, such as one on a portfolio or a status, applies on all tabs.
Next
- Where do I change budgets and bids?
- How do I send my changes to OTTO?
Where this term appears
- How do I create campaigns for a product group?
- Where do I change budgets and bids?
- How do I pause a campaign or change its end date?
- How do I add search terms as keywords or exclude them?
- How do I send my changes to OTTO?
- How do I undo a change?
- How do I see the numbers of several campaigns together?
- How do I set my targets?
- When does MargenOptimierer start rating my targetings?
- Which metrics matter for OTTO advertising?
- Should I use automatic or keyword campaigns on OTTO?
- When should I lower or raise bids on OTTO?
- How do I analyse search terms in OTTO's Keyword Report?
- What are Sponsored Display Ads on OTTO?
- What software is available for OTTO sellers?
- How does the OTTO search algorithm work?
- OTTO SEO: How do I optimize listings for OTTO search?
- How do I log in to OTTO Partner Connect?
- What is the OTTO Market API for sellers?