What is markup, and how do I convert it?
Last updated: 7 November 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Markup is the percentage you add to the purchase price to reach the selling price excluding VAT.
It works out the same amount as the retail margin, but on the purchase price instead of the selling price. That's why it's always higher than the retail margin in percent. A 100% markup is a 50% retail margin.
Example: Markup on a cushion
Say a cushion costs 20 € to buy and sells for 50 € excluding VAT. The 30 € markup is 150% of the purchase price.
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