How do I create campaigns for a product group?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
In Kampagnen-Setup (campaign setup) you choose a product group and a template. The template decides whether an automatic campaign is created, a manual one or both, and the manual one gets the keywords from the group's keyword list. The preview shows you which campaigns will be created with which items and keywords. When you click Anlegen (create), the campaigns go to OTTO immediately, and you don't need to send anything in the Changelog.
How it works
- In the menu, under Werbung (advertising), open Kampagnen-Setup and then the Kampagne anlegen (create campaign) tab.
- Under Produktgruppe (product group), choose your group.
- Under Vorlage (template), choose a template.
- Click Vorschau erstellen (create preview).
- Check the budget and starting bid of each campaign in the preview. They come from the template, and you can still change them here.
- Click Anlegen.
Example: Campaigns for 300 garden furniture items
The product group Garden furniture has 300 items and 25 keywords in its keyword list. 2 of the items aren't for sale on OTTO right now. You choose the group and your template “Seasonal” with a 20.00 € daily budget and a 0.40 € starting bid, which creates both campaign types. Then you click Vorschau erstellen.
The preview shows two campaigns, “Automatic – Garden furniture” and “Manual – Garden furniture”. Both get the 298 items that are for sale on OTTO, and the preview names the other 2. At the bottom is the total, 2 campaigns for 298 items with 25 keywords. After you click Anlegen, both go to OTTO. They start today and run with no end date.
Mit einer Vorlage für beide Kampagnenarten entstehen aus einer Produktgruppe eine automatische und eine manuelle Kampagne mit denselben Artikeln.
What else counts when you create campaigns
What the preview tells you
The preview leaves out any item OTTO isn't selling right now. If it were included, OTTO would reject all the items in the campaign, not just that one. If an item is already running in another campaign, the preview tells you that too, and if you create the campaign anyway, the item is then in both. If the group's keyword list is empty, no manual campaign is created, and the preview takes you there with Zur Keyword-Liste (to the keyword list).
When the template requires an end date
If the template's budget applies to the Gesamtlaufzeit (total runtime) or the template requires an end date, the Enddatum (end date) field appears below the campaigns. Choose the campaigns' last day there. Without it, you can't click Anlegen.
If OTTO rejects some of it
If OTTO didn't create an item or a keyword, a notice with OTTO's reason appears at the top of Kampagnen-Setup. Click Fehlende Artikel nachsenden (send missing items). A window then opens in the ad console with the missing items and keywords already filled in. When they go to OTTO is explained under How do I send my changes to OTTO?
Next
- How do I set up a campaign template?
- How do I pause a campaign or change its end date?