What is the suggested bid in OTTO advertising?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The suggested bid is the bid you set for a keyword in your keyword list, and the keyword starts with it in every new campaign.
It doesn't come from OTTO, you set it yourself. In Kampagnen-Setup (campaign setup) it appears as the keyword's bid, and you can still change it there before creating the campaign.
Example: 0.40 € suggested bid for „gartenstuhl holz“
Say the garden furniture keyword list has „gartenstuhl holz“ with a 0.40 € suggested bid. If you create a manual campaign for the garden furniture, the keyword starts at OTTO with that 0.40 €, whatever the campaign's starting bid.
What else counts for the suggested bid
Changing it
You change a single suggested bid directly in its row of the keyword list. For several, tick the keywords and click Vorschlagsgebot ändern (change suggested bid). The new amount applies to every campaign you create after that, and running campaigns keep their bids.
Without a suggested bid
If a keyword has no suggested bid, it starts with the campaign's starting bid.
Below the minimum bid
If you set a fixed amount below the minimum bid in the Vorschlagsgebot ändern window, MargenOptimierer saves nothing. If you lower bids there with um Wert ändern (change by value), no suggested bid goes below the minimum bid.
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