How do I create a product group?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
You create a product group on the Produkte (products) page, in the Produktgruppen (product groups) tab. You give it a name and add the items that belong together, such as all your garden furniture. After that you can give the group its own targets and a keyword list and create campaigns for it in Kampagnen-Setup (campaign setup). The group itself stays in MargenOptimierer, and only the campaigns go to OTTO.
How it works
- In the menu, open the Produkte page and then the Produktgruppen tab.
- Click Produktgruppe anlegen (create product group), give the group a name and click Anlegen (create).
- Click the name of the new group in the list.
- Click Artikel hinzufügen (add items) and then Mehrere auswählen (select several).
- Search for your items and tick them. You see up to 50 results per search.
- Click the button with their number, such as 40 Artikel übernehmen (add 40 items), and repeat the search until all the items are in the group.
Example: Creating the Garden furniture group
You create the group Garden furniture and add your 300 garden furniture items, including the oak table and the acacia chair. Your OTTO account has a target ACoS of 20%. For garden furniture you enter 25%, because you keep more on these items before advertising. If garden furniture brings in 6,400 € of ad revenue in the period, it's on target up to 1,600 € of ad spend.
What else counts when you create a group
Many items at once
If you have the SKUs of your items as a list, choose Aus Zwischenablage (from clipboard) under Artikel hinzufügen and paste them in. You can also tick items in the Produkte tab and click Produktgruppe zuweisen (assign product group) in the bar at the bottom. An item is only ever in one group, the new one replaces the old one, and the new group's targets apply to the item. Campaigns it's already in stay as they are on OTTO and keep advertising it.
The group's own targets
You enter the group's targets at the top, next to its name. How that works and which target applies when is explained under How do I set my targets?
Adding keywords
In the group, open the Keyword-Liste (keyword list) tab. Enter your keywords, separated by commas or line breaks, and click Hinzufügen (add). Next to them you can enter a suggested bid in euros. When you create campaigns, it's already there as the keyword's bid. If the keyword list is empty, no manual campaign is created for the group.
Next
- How do I create campaigns for a product group?
- How do I set my targets?