What is a portfolio in OTTO advertising?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A portfolio is a group of campaigns you put together yourself so you can see their numbers together.
OTTO doesn't have portfolios, they only exist in MargenOptimierer. To create one in the ad console, tick the campaigns on the Kampagnen (campaigns) tab. Then click Portfolio zuweisen (assign portfolio).
Example: The “Garden” portfolio
Say you group “Automatic – Garden furniture” and “Manual – Garden furniture” in the portfolio “Garden”. If together they have 1,600 € of ad spend and 6,400 € of ad revenue, the portfolio's row shows 25% ACoS.
What else counts about a portfolio
One portfolio per campaign
A campaign sits in one portfolio at most. It doesn't have to be in any. On the Portfolio tab it then appears in the row „Ohne Portfolio“ (without portfolio).
No target of its own
A portfolio has no target ACoS of its own. Each campaign in it keeps its target ACoS, just as it would without a portfolio.
Renaming and dissolving
On the Portfolio tab, open the menu in a portfolio's row. There you can rename or dissolve it. If you dissolve it, its campaigns stay and are then without a portfolio.