What does the Übersicht (overview) page show me?
Last updated: 6 November 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The Übersicht (overview) shows your OTTO account's revenue, margin, ACoS and return rate for the period you choose, each in its own tile. Below margin, ACoS and return rate you'll find your target with a bar, and the color of the number tells you whether you're meeting it. Clicking a tile opens the page its number comes from, such as the Marge (margin) page. Underneath, you'll see what you can improve in the period.
How it works
- Click Übersicht in the menu on the left.
- At the top right, choose the period the numbers should cover.
- In each tile, read the number, its color and the bar below it.
- In the Was du verbessern kannst (what you can improve) card, click Ansehen (view) on a row. That opens the page with those targetings or items.
Example: The tiles for the last 30 days
Say you choose Letzte 30 Tage (last 30 days), and the Umsatz (revenue) tile shows 25,000 €, with ad revenue of 12,000 € below it. The ad tile shows ACoS of 25% on the left, with target ACoS 20% and ad spend 3,000 € below it. So you paid 3,000 € of ad spend for 12,000 € of ad revenue, and you're above your target ACoS of 20%. That's why the 25% is in red. To the right of it is TACoS at 12%. It tells you how much of your total revenue goes on ad spend, here 3,000 € of 25,000 €.
A bar sits below margin, ACoS and return rate. The line in its middle is your target, and the bar reaches to double that. At 25% ACoS and a 20% target, the fill runs a little past the line. Hover over a word with a dotted underline in a tile to open its explanation.
For ACoS and return rate, green means the number meets your target and red means it's above it. Margin is green when it reaches your target margin, orange when it's below, and red when you're making a loss. If numbers are still missing for the period, „unvollständig“ (incomplete) appears next to it, and nothing turns green. The change against the comparison period at the top right of the tile is green when the number has improved and red when it has got worse. For revenue and margin, better means up. For ACoS and return rate, better means down.
The Was du verbessern kannst card says „3 Targetings zu teuer“ (3 targetings too expensive). Clicking Ansehen next to it opens those 3 targetings in Optimierung (optimization).
When a number looks different
What the improvement card counts
One row counts your cost drivers, meaning items that are losing money, are below their target margin, or have an ACoS above their target ACoS. It leads to those items on the Marge page. Other rows count the targetings whose bid you can lower or raise in Optimierung, one row per reason. A last row counts the items above their target return rate. If you sent a targeting's bid to OTTO in the last 7 days, it doesn't count, because it's in its cooldown. The end of the row then says how many targetings are currently in their cooldown. 7 days is the default.
When the info icon names a day
If „Verglichen bis“ (compared up to) and a day appear behind the info icon at the top right of the tile, MargenOptimierer compares only up to that day, because OTTO is still calculating the ad numbers for the last few days. There's more on this under How do I choose a period and compare it?
When a tile shows a dash
Right after you connect to OTTO, the tiles show a dash until your data has arrived. Above them, the Deine Daten kommen (your data is on its way) card shows which data has already arrived. Once all of it has arrived once, every Admin in your company gets the email „Deine Zahlen sind da“ (your numbers are here). If your OTTO account is still missing a target, the tile shows a dash in place of the target, and a note with Ziele eintragen (enter targets) appears at the top.
Next
- How do I choose a period and compare it?
- How do I get started with MargenOptimierer?