Which budget types do OTTO campaigns have?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The Budgetart (budget type) setting says whether a campaign's budget covers one day, one week, one month or its whole run.
You choose it in your campaign template and, for a single campaign, in Kampagnen-Setup (campaign setup). With „täglich“ (daily) the budget is your daily budget. With „Gesamtlaufzeit“ (whole run) the budget applies to the whole run, and the campaign needs an end date.
Example: Budget type of the template “Seasonal”
Say the template “Seasonal” has Budgetart set to „täglich“ and a budget of 20 €. Every campaign made from that template then has a daily budget of 20 €.
Week and month as budget type
Week and month
Besides „täglich“ and „Gesamtlaufzeit“ there are „wöchentlich“ (weekly) and „monatlich“ (monthly). The budget then applies to one week or one month.
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- How do I set up a campaign template?