What is the starting bid of a campaign on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The starting bid is the bid that an item or keyword without a suggested bid begins with in a new campaign.
You set it in your campaign template. In Kampagnen-Setup (campaign setup) you can change it for each campaign before you create it. If a keyword from the keyword list has a suggested bid, it begins with that.
Example: A 0.40 € starting bid for 298 pieces of garden furniture
Say you create an automatic campaign with a 0.40 € starting bid for 298 pieces of garden furniture that can be sold at OTTO. All 298 items then start with a 0.40 € bid.
In the preview in Kampagnen-Setup every item has its own field in the Startgebot (starting bid) column. If you enter a different amount for one item there, only that item starts with it.
What else counts about the starting bid
When you add search terms
If you add search terms as keywords, you enter the starting bid for the new keywords in the window that opens for it.
After you create the campaign
Once the campaign is created, the starting bid no longer matters. You then change its bids in the ad console or on the Optimierung (optimization) page.
Next
- How do I create campaigns for a product group?
- How do I set up a campaign template?