What is the cooldown after a bid change on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The cooldown is the number of days after a bid is sent during which MargenOptimierer doesn't offer you that bid for lowering or raising.
This lets you see the numbers for the new bid before you change it again. The day of sending is day 1, and the cooldown also applies if OTTO rejected the bid. The default is 7 days.
Example: A bid from 20 October 2026
Say the cooldown is at the default of 7 days and you send a new bid on 20 October 2026. MargenOptimierer then offers that bid for lowering or raising again from 27 October 2026.
What else counts about the cooldown
Sent by any route
The cooldown applies to every bid you send to OTTO, also from the ad console and not just from the Optimierung (optimization) page.
How many targetings are waiting
Below each row on the Optimierung page it says how many targetings are missing there right now because of the cooldown.
Changing the cooldown
You change it under Einstellungen (settings) on the Vorgaben (defaults) tab in the Ruhezeit nach dem Senden eines Gebots (cooldown after sending a bid) field. 1 to 60 days are allowed.
Next
- How do I lower or raise bids based on my targets?