What is a campaign template on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A campaign template is a set of saved settings you use to create new campaigns, such as budget, starting bid and campaign type.
You'll find them under Einstellungen (settings) in the Kampagnenvorlagen (campaign templates) tab. In Kampagnen-Setup (campaign setup) you pick a template and use it to create campaigns for a product group. If you change a template later, nothing changes in campaigns that already exist.
Example: The template “Seasonal”
Say a custom template “Seasonal” creates one automatic and one manual campaign, with a daily budget of 20 € and a 0.40 € starting bid. If you pick it in Kampagnen-Setup for the garden furniture, you get “Automatic – Garden furniture” and “Manual – Garden furniture” with those values.
Which campaign templates there are
Three templates from the start
Every OTTO account gets the templates „Automatisch“ (automatic), „Manuell“ (manual) and „Automatisch und manuell“ (automatic and manual). You can change them or add your own templates.
A target ACoS in the template
If you leave the Ziel-ACoS in Prozent (target ACoS in percent) field empty, the new campaigns get no target of their own, and the target of their items applies, so for campaigns from a product group the group's target. If you enter a value there, they get it as their own target.
Next
- How do I set up a campaign template?
- How do I create campaigns for a product group?