What is the ad share in MargenOptimierer's price?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The ad share is a fixed percentage of your monthly ad revenue that you pay MargenOptimierer on top of the base price.
If your ad revenue is below the free threshold, there's no ad share. Once you reach the free threshold, you pay it on your entire ad revenue. You'll find the percentage under Einstellungen (settings) in the Firma & Tarif (company & plan) tab, on the Dein Tarif (your plan) card.
Example: 2% ad share on 12,000 € of ad revenue
Say the ad share is 2% and your ad revenue for the month is 12,000 €. Then you pay 240 € of ad share.
Your invoice on the Rechnungen (invoices) card then shows which ad revenue the 240 € comes from.
What else counts for the ad share
Days when you couldn't use MargenOptimierer
Days when your access was blocked and days after your subscription ended don't count. You then pay the ad share only on the ad revenue of the remaining days.
No ad share in the first month
In the month your free trial ends, you pay no ad share. Your invoice then says „Kein Werbeanteil im ersten Monat.“ (no ad share in the first month).
Several OTTO accounts
MargenOptimierer calculates the ad share separately for each OTTO account. The free threshold also applies per account, using that account's ad revenue.
Next
- Where do I find my invoices?