What is conversion rate in OTTO advertising?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Conversion rate tells you how many units of your advertised item customers buy per 100 clicks on your ad.
You'll find it in the ad console in the Conversion-Rate column.
Example: Conversion rate for the acacia chair
Say the acacia chair's ad for the keyword „gartenstuhl holz“ gets 200 clicks in the period, and customers then buy 5 chairs. Its conversion rate is 2.5%.
What doesn't count toward conversion rate
Other items don't count
If a customer buys an item other than the advertised one after the click, it doesn't count toward conversion rate.
Where this term appears
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