Where do I change budgets and bids?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
You change budgets and bids right in the table in the Werbekonsole (ad console). Click the amount and type the new one. That queues the change, and it only applies at OTTO once you send it.
How it works
- In the menu, under Werbung (advertising), open the Werbekonsole.
- For a budget, open the Kampagnen (campaigns) tab. It shows each campaign's budget, for example per day or for the Gesamtlaufzeit (entire run).
- For a bid, open the Targeting tab. It shows every keyword with its bid, and for an automatic campaign the item itself.
- In the row, click the budget or the bid.
- Type the new amount and press Enter. The new amount now appears next to the old one.
- Send the change to OTTO, as described in How do I send my changes to OTTO?
Example: Changing one bid on 298 items
Your campaign “Manual – Garden furniture” advertises 298 items with the keyword “gartentisch eiche”. The keyword is on all 298 items and has a bid of 0.50 € everywhere. In the Targeting tab it still takes up only one row.
You click 0.50 € there and type 0.40 €. The new bid then applies to all 298 items. When you send it, it counts as 1 change, not 298. If it's your only change, the Changelog shows Auswahl anwenden (1) (apply selection).
Many rows and small amounts
Many rows at once
Tick the rows and click Budget ändern (change budget) or Gebot ändern (change bid) in the bar at the bottom. With auf Wert setzen (set to value), all rows get the same amount. With um Wert ändern (change by value), you change each row by the same amount in euros or by the same percentage. Next to your entry you see beforehand what each row will become. If, for example, you lower the daily budget of your 2 garden furniture campaigns by 10%, 20.00 € becomes 18.00 €.
If the amount is too small
OTTO sets a smallest amount for bids and one for budgets. For bids it's called the minimum bid. If you type less in the table, MargenOptimierer queues nothing and tells you the smallest amount. The same goes for many rows with auf Wert setzen. With um Wert ändern, a row that would fall below it gets exactly the smallest amount, and you see how many rows that affects before you queue the change.
Next
- How do I send my changes to OTTO?
- How do I pause a campaign or change its end date?