What are minimum clicks for OTTO ads?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Minimum clicks is the number of clicks from which MargenOptimierer says whether advertising a targeting or item is too expensive or doing well.
With fewer clicks, a targeting doesn't appear in any of these rows of Optimierung (optimization) or in any of these quick filters in the ad console. With fewer clicks, an item isn't a cost driver because of its advertising either. The default is 10 clicks.
Example: 10 clicks without a sale
Say minimum clicks are at the default of 10. If a targeting has 10 clicks and no sale in the period, MargenOptimierer counts it as clicks without a sale, but not at 9 clicks.
In Optimierung it then appears in the „Klicks ohne Verkauf“ (clicks without a sale) row.
What else counts with minimum clicks
Kaum gesehen (barely seen)
The „Kaum gesehen“ row in Optimierung counts impressions, not clicks. A targeting below minimum clicks can therefore still appear there.
Changing minimum clicks
You change them under Einstellungen (settings) in the Vorgaben (defaults) tab, in the Mindestklicks (minimum clicks) field. 1 to 1,000 clicks are allowed.
Next
- When does MargenOptimierer start rating my targetings?