How do I undo a change?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Every send to OTTO, meaning everything you sent in one go, appears as one row under Verlauf (history) in the Changelog. With Zurücknehmen (undo), MargenOptimierer sends the previous values for that send to OTTO, right after your click. If someone has changed a value since the send, the undo leaves that value alone.
How it works
- In the Werbekonsole (ad console), click Changelog at the top.
- Click Verlauf.
- Click the row of the send to expand it.
- Click Zurücknehmen at the bottom.
- Confirm in the window with Zurücknehmen.
Example: Undoing two bids
On 26 October 2026, in the campaign “Manual – Garden furniture”, you lowered the bid for „gartentisch eiche“ from 0.50 € to 0.40 € and raised the bid for „gartenstuhl klappbar“ from 0.40 € to 0.44 €. Both went to OTTO in one send, and OTTO accepted both. Today your colleague changed the bid for „gartenstuhl klappbar“ again and sent it. You undo the send from 26 October 2026.
After you click Zurücknehmen, the window tells you that your colleague has changed one bid since then and that the undo leaves it alone. Then click Rest zurücknehmen, diese Stellen auslassen (undo the rest, skip these items). The bid for „gartentisch eiche“ goes back to 0.50 €, and „gartenstuhl klappbar“ keeps your colleague's bid. The undo appears as its own row in the Verlauf, with the skipped bid marked „Übersprungen“ (skipped).
Jedes Gebot geht auf den alten Wert zurück, außer dem, das seitdem jemand geändert hat.
What the undo doesn't reset
Undoing a new campaign
For a newly created campaign, the button is called Inhalte entfernen und Kampagnen pausieren (remove contents and pause campaigns). The undo removes the items and keywords that were added and pauses the campaign. It can't delete the campaign, because OTTO doesn't offer that.
What the undo skips
You can only undo what the expanded send shows as „Übernommen“ (accepted) in the „Ergebnis“ (result) column. The undo doesn't bring back removed items and keywords, and it doesn't bring back negative keywords you lifted. If you have the same keyword on the same item in two match types, OTTO also changes the second when you change the first, and the undo leaves that change alone too. It only resets an old end date if that date is tomorrow at the earliest.
When something is already queued for the same value
If someone changed the same value again after your send and hasn't sent it yet, that change is under Anstehend (pending). The window then names that change and who entered it, and the button is called Rest zurücknehmen, diese Zeilen auslassen (undo the rest, skip these rows). That keeps these values and their queued changes as they are. With Vormerkungen ersetzen (replace queued changes), the undo also applies to these values and the queued changes are dropped.
Next
- How do I send my changes to OTTO?
- Where do I change budgets and bids?