What does “clicks without a sale” mean?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Clicks without a sale means a targeting or campaign reached at least your minimum clicks in the period but got neither ad revenue nor an order through the ad.
Each of these clicks cost money. On the Optimierung (optimization) page, such targetings have their own row, and you can lower their bids there. In the ad console, you'll find them with the quick filter Klicks ohne Verkauf (clicks without a sale).
Example: 30 clicks without a sale
Say the search term „gartenstuhl kinder“ had 30 clicks and 12 € of ad spend in the period, but no sale. With minimum clicks at 10, those are clicks without a sale.
What applies below minimum clicks
Below minimum clicks
With fewer clicks than your minimum clicks, a targeting doesn't count yet, even if it hasn't sold anything. Minimum clicks are set to 10 clicks by default.
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