What is the target margin on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The target margin is the share of your revenue that should at least be left after all costs per sale.
You enter it for your OTTO account during setup, and a product group or a single item can have its own. If an item doesn't have its own, it inherits its product group's and otherwise your account's. A negative margin is always red, a margin below its target is orange, and from the target upward it's green.
Example: 15% target margin
Say the target margin is 15%. Then at least 15 € of every 100 € of revenue should be left.
The 15% target margin applies to the oak table, inherited from the account. Its margin of 15% is exactly on target and is therefore green. The acacia chair has its own target margin of 20%, and if its margin is below that, it's orange.
What else counts for the target margin
Where to enter it
You enter an item's target margin on the Produkte (products) page, in the Ziel-Marge (target margin) column. You enter a product group's there in the Produktgruppen (product groups) tab, after opening the group.
Below target
If an item is below its target margin, it's listed among the cost drivers on the Marge (margin) page.
If your account has no target
If your account doesn't have a target margin yet, Übersicht (overview) shows a notice and a dash instead of a rating, until you enter it under Einstellungen (settings) in the Vorgaben (defaults) tab.
Next
- How do I set my targets?
Where this term appears
- How MargenOptimierer works
- How do I set up MargenOptimierer?
- What does the Übersicht (overview) page show me?
- How do I read the margin?
- Why is an item a cost driver?
- How do I set my targets?
- How do I calculate my profit per item on OTTO?
- What is a good ACoS on OTTO, and how do I calculate it?
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
- How do I log in to OTTO Partner Connect?