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Here we answer the questions sellers on the OTTO marketplace ask about costs, profit, ads and returns, with OTTO's rules, real calculations and the way through OTTO's partner portal (OTTO Partner Connect).
Every cost on OTTO at a glance, from the base fee through commission and ads to returns, with one month as a worked example.
Last updated: 7 November 2026All OTTO commission groups and rates, how the tiered commission works and where to find your item's rate in the partner portal.
Last updated: 7 November 2026Which costs come off a sale on OTTO, how OTTO tiers its commission and where to find the numbers in the partner portal.
Last updated: 5 November 2026Fees, payouts, access, reach and ads on OTTO and Amazon side by side, with a garden table as a worked example.
Last updated: 7 November 2026Base fee, selling fee per category and what's left of the price, on OTTO, Amazon, Kaufland and eBay side by side, with a worked example per category.
Last updated: 7 November 2026How Sponsored Product Ads work on OTTO, what a click costs and how to tell whether a targeting is worth it.
Last updated: 7 November 2026Which ad metrics OTTO shows you, how OTTO counts ad revenue and which number tells you whether your advertising pays off.
Last updated: 31 October 2026Why there's no good ACoS for everyone on OTTO, how to work out your target ACoS from your margin and why OTTO's dashboard shows it lower.
Last updated: 5 November 2026What separates automatic and manual campaigns on OTTO, where each shows ads and how to use both together.
Last updated: 5 November 2026When to lower or raise a bid on OTTO, how OTTO's auction sets the click price and how long to wait after a change.
Last updated: 31 October 2026Where OTTO shows your customers' real searches, how to set up the Keyword Report correctly and which search terms to adopt or exclude.
Last updated: 5 November 2026The minimum cost of advertising on OTTO, how much budget you need for a first evaluation and what OTTO says about ads and regular search.
Last updated: 31 October 2026What Sponsored Display Ads are on OTTO, how they differ from Sponsored Product Ads and which sellers they pay off for.
Last updated: 7 November 2026What a return on OTTO really costs you, what OTTO gives back and how to bring your return rate down.
Last updated: 5 November 2026Where OTTO shows the status, reasons, rate and cost of your returns in the partner portal, and what you have to combine yourself.
Last updated: 31 October 2026Who may sell on OTTO, which documents OTTO checks, the steps to get started and what the road to your first sale costs.
Last updated: 7 November 2026Which software you need on OTTO for integration, profit and ads, and which Amazon tools such as Sellerboard don't cover OTTO.
Last updated: 7 November 2026Where to log in to OTTO Partner Connect, how two-factor login works and which menu holds orders, payouts and ads.
Last updated: 7 November 2026What the OTTO Market API can do, which software reaches your account through it and what to check before you give an app access.
Last updated: 7 November 2026Platform revenue, customers, sellers, items and visits to otto.de, each number with its date and source, plus OTTO's place next to Amazon.
Last updated: 31 October 2026Which EU countries sellers can join OTTO from since 2026, what OTTO requires of them and what that means for you as a seller in Germany.
Last updated: 5 November 2026How OTTO filters and sorts items in search, what's wrong with the usual advice on backend keywords and titles, and how OTTO awards the BuyBox.
Last updated: 5 November 2026How OTTO builds your item's title, which fields its search reads and how to find data errors and your customers' search terms in the partner portal.
Last updated: 5 November 2026The glossary explains every term in one sentence, from A to Z. All terms