What does "advertised item" mean in OTTO ads?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The advertised item is the item whose ad a customer clicked.
For a targeting or a search term, OTTO only gives the revenue from exactly that item. In MargenOptimierer these numbers carry the label „(beworbener Artikel)“ (advertised item), such as „Werbeumsatz (beworbener Artikel)“ (ad revenue, advertised item) and „ACoS (beworbener Artikel)“. For your account, a campaign or an item, ad revenue also counts purchases of other items of the same brand after the click.
Example: Acacia chair and oak table in one purchase
Say a customer clicks the ad for the acacia chair and buys 2 chairs at 119 € each plus the oak table from the same brand for 100 €. Of that, 238 € counts for the advertised item, and the campaign's ad revenue is 338 €.
Where the advertised item appears
A dash in the unlabeled column
In the Targeting and Suchbegriffe (search terms) tabs of the ad console, OTTO only delivers the numbers for the advertised item. The columns Werbeumsatz (ad revenue), ACoS and ROAS without the label therefore show a dash.
On the Optimierung (optimization) page
The Optimierung page, where you lower and raise bids, also calculates a targeting's ACoS with the ad revenue of the advertised item.
Next
- Where do I change budgets and bids?