What is the margin of an item on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Margin is the share of your revenue left after all costs per sale.
It's your contribution margin divided by your revenue including VAT. For the whole account, MargenOptimierer also subtracts the OTTO base fee, a fixed monthly amount. You see margin on the Marge (margin) page for the whole account, per product group and per item.
Example: 13% margin on the garden furniture
Say 13 € is left from 100 € of garden furniture revenue after all costs per sale. That's a margin of 13%.
What else matters for margin
Green, orange or red
A negative margin is always red, even without a target. If it's below your target margin, it's orange, and from your target margin upward it's green. If your account doesn't have a target margin yet, a margin above 0% appears without a color. If costs or ad numbers are missing for the period, it never turns green.
Rent and staff
MargenOptimierer doesn't subtract your company's fixed costs such as rent or staff.
No revenue
If you sold nothing in the period, there's no margin either. That applies to the account, a product group and an item.
Next
- How do I read the margin?
Where this term appears
- How MargenOptimierer works
- How do I get started with MargenOptimierer?
- What does the Übersicht (overview) page show me?
- How do I choose a period and compare it?
- How do I enter purchase price and shipping costs?
- How do I enter costs for many items at once?
- How do I read the margin?
- Why is an item a cost driver?
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