What is the keyword list of a product group?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
The keyword list is your own collection of keywords for a product group, and new campaigns take their keywords from it.
You open a product group under Produkte (products) → Produktgruppen (product groups) and there the Keyword-Liste (keyword list) tab. MargenOptimierer saves what you change in it right away, and none of it goes to OTTO. Only the keywords of a campaign you create in Kampagnen-Setup (campaign setup) go to OTTO.
Example: 25 keywords for the garden furniture
Say the garden furniture product group has 25 keywords in its keyword list. If you use the Manuell (manual) template to create a campaign for it, those 25 keywords are already in the new campaign “Manual – Garden furniture”.
What else matters for the keyword list
No duplicate keywords
A keyword that's already in the list doesn't go in a second time.
Match type only in Kampagnen-Setup
The list has no match type. You choose it only when you create the campaign. Each keyword can have a suggested bid that it then starts with, such as 0.40 € for the garden furniture.
Empty list
If the list is empty, no manual campaign is created, and the preview in Kampagnen-Setup tells you why. With the Automatisch und manuell (automatic and manual) template, only the automatic campaign is created then.
Next
- How do I create a product group?