What is CTR? Click-through rate in OTTO advertising
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
CTR tells you how many clicks your ad gets for every 100 times OTTO shows it.
You'll find it in the ad console in the CTR column.
Example: CTR for the acacia chair
Say OTTO shows the acacia chair's ad for the keyword “gartenstuhl holz” 10,000 times in the period, and customers click it 200 times. Its CTR is 2%.
Where this term appears
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