What is target ROAS in OTTO advertising?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Target ROAS is the ad revenue that one euro of ad spend should bring in at least.
It's the same target as target ACoS, calculated from the other side, as 1 divided by the target ACoS. If you choose under Einstellungen (settings) in the Vorgaben (defaults) tab that your ad target counts as ROAS, you enter a target ROAS there and for product groups, campaigns and templates, and tiles and sentences name ROAS. If a ROAS is below its target, MargenOptimierer colors it red.
Example: Target ROAS of 4
Say the target ROAS is 4. Then 25 € of ad spend should bring in at least 100 € of ad revenue, just like a target ACoS of 25%.
What stays the same with target ROAS
The columns of the ad console stay
Your choice doesn't change any column. In the ad console, ACoS and ROAS stay as separate columns side by side, and the target sits on the ACoS column.
Next
- How do I set my targets?