What is ad revenue on OTTO?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
Ad revenue is the amount customers spend with you after clicking your ad, including on other items of the same brand.
It counts the price the buyer pays, so it includes VAT. Items of a different brand of yours don't count. For a targeting or a search term, OTTO only counts the revenue of the advertised item.
Example: Ad revenue from one click
Say a customer clicks the ad for the acacia chair and then buys 2 chairs at 119 € each and the oak table from the same brand for 100 €. That's 338 € of ad revenue.
For the targeting, only the 238 € for the chairs counts. It appears in the column „Werbeumsatz (beworbener Artikel)“ (ad revenue, advertised item).
What else matters for ad revenue
The same number as at OTTO
For your account, your campaigns and your items, ad revenue is the same number OTTO shows you.
Ad revenue from the last 14 days can still grow
OTTO attributes all sales in the following 14 days to a click. A day's ad revenue can therefore keep growing for up to 14 days afterwards.
Where this term appears
- How MargenOptimierer works
- How do I set up MargenOptimierer?
- Where do I find my invoices?
- What does the Übersicht (overview) page show me?
- How do I choose a period and compare it?
- How do I create a product group?
- How do I lower or raise bids based on my targets?
- How do I see the numbers of several campaigns together?
- How do I set my targets?
- How do Sponsored Product Ads work on OTTO?
- How do I calculate my profit per item on OTTO?
- Should I sell on OTTO or Amazon?
- Which metrics matter for OTTO advertising?
- What is a good ACoS on OTTO, and how do I calculate it?
- Should I use automatic or keyword campaigns on OTTO?
- When should I lower or raise bids on OTTO?
- How do I analyse search terms in OTTO's Keyword Report?
- Is advertising on OTTO worth it for small sellers?
- What are Sponsored Display Ads on OTTO?
- How big is OTTO in 2026? Revenue, customers and sellers
- Can sellers from other EU countries sell on OTTO?
- What software is available for OTTO sellers?
- How does the OTTO search algorithm work?
- OTTO SEO: How do I optimize listings for OTTO search?
- How do I log in to OTTO Partner Connect?