How do I set up a campaign template?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
A campaign template sets which campaigns are created from a product group, with what budget and what starting bid. You create it in Einstellungen (settings) on the Kampagnenvorlagen (campaign templates) tab, and you choose it in Kampagnen-Setup (campaign setup) when you create campaigns. Each campaign created from it gets the template's full budget. The template itself never goes to OTTO, and a change to it only affects campaigns you create afterwards.
How it works
- In Einstellungen, on the Kampagnenvorlagen tab, click Vorlage anlegen (create template).
- Enter a name under Name.
- Under Budgetart (budget type), choose which period the budget covers, such as „täglich“ (daily) for a daily budget.
- Enter Budget and Startgebot (starting bid) in euros.
- Under Kampagnenarten (campaign types), choose which campaigns should be created.
- Click Speichern (save).
Example: Setting up the “Seasonal” template
For the garden season you create the template “Seasonal”. Under Budgetart you choose „täglich“, enter a budget of 20.00 € and a starting bid of 0.40 €, and under Kampagnenarten you choose „automatisch und manuell“ (automatic and manual).
If you use it to create campaigns for the garden furniture group, you get “Automatic – Garden furniture” and “Manual – Garden furniture”. Each of the two gets a daily budget of 20.00 €, which is 40.00 € together. Every item in the automatic campaign starts at 0.40 €. In the manual campaign every keyword starts with its suggested bid from the group's keyword list, also 0.40 € for the garden furniture. Only a keyword without a suggested bid starts with the template's starting bid.
What else counts in a template
The three ready-made templates
Every OTTO account gets the templates Automatisch (automatic), Manuell (manual) and Automatisch und manuell (automatic and manual), each with a daily budget of 50.00 €, a starting bid of 0.30 € and the match type Phrase. They differ only in which campaigns are created. Automatisch is the standard template at the start, already selected in Kampagnen-Setup.
Target ACoS of the new campaigns
If you leave Ziel-ACoS in Prozent (target ACoS in percent) empty, the campaigns don't get their own target. The target of their items then applies, so for campaigns from a product group that's the group's target. If you enter a value, each campaign from this template gets its own target.
Campaigns with a fixed end
If the campaigns should end on a fixed day, choose „bis Enddatum (bei der Anlage gefragt)“ (until end date, asked at creation) under Laufzeit (run time). If the budget applies to the Gesamtlaufzeit (whole run), it's always set this way. You then choose the day when you create the campaigns in Kampagnen-Setup.
Next
- How do I create campaigns for a product group?