How do I get started with MargenOptimierer?
Last updated: 31 October 2026 · The MargenOptimierer app is in German. Button and menu names are shown exactly as you see them, with the English meaning in brackets.
You already took care of your targets and the connection to your OTTO account during setup. After that, the list Lerne MargenOptimierer kennen (get to know MargenOptimierer) on the Übersicht (overview) takes you through the app in the order you work. It has up to six points, depending on your role. Expand a point and click Zeig mir das → (show me), and the page where you do it opens.
How it works
- Kosten eintragen (enter costs). On the Produkte (products) page, enter the purchase price and shipping costs of your items.
- Deine Marge ansehen (view your margin). On the Marge (margin) page, see what's left of your revenue.
- Erste Kampagnen anlegen (create your first campaigns). Group your items into a product group and create campaigns for them in Kampagnen-Setup (campaign setup).
- Gebote optimieren (optimize bids). In Optimierung (optimization), lower bids that are too expensive and raise the bids of targetings that are doing well or are barely seen. With the Nur lesen (read only) role you can only view the page.
- Änderungen zu OTTO senden (send changes to OTTO). Send your queued changes to OTTO from the Changelog.
- Dein Team einladen (invite your team). Under Einstellungen (settings), in the Einladungen (invitations) tab, invite your colleagues by email.
Example: Entering costs for 40 items
You're an Admin and see „0 von 6“ (0 of 6) at the top of the list. Next to Kosten eintragen it says „40 Artikel ohne Einkaufspreis oder Versandkosten“ (40 items without purchase price or shipping costs). You enter the costs for all 40 items and then open the Übersicht again. Now Kosten eintragen has a tick, and the top of the list reads „1 von 6“.
How the list sets its ticks
When a point gets its tick
A point gets its tick when its task is done and you then open the Übersicht. Zeig mir das → alone isn't enough. Deine Marge ansehen is done as soon as you've opened the Marge page yourself. Kosten eintragen is done when every item in the selected OTTO account has a purchase price and shipping costs.
For campaigns, bids and sending, it's enough if anyone in your company has done it once in this OTTO account. For the team, an invitation from anyone in your company is enough. A tick stays even if something is undone later.
Who sees which points
With the Admin role you see all six points. With the Mitarbeiter (staff) role, Dein Team einladen is missing. With the Nur lesen role you see only the points on margin and bids. Both are done for you as soon as you've opened the page. What each role can do is covered in What can each role do?
If the list is missing
Once you've done all the points you can see, the list disappears from the Übersicht. You can't bring it back. It only reappears if you see new points, for example because you get a different role.
Next
- How do I set up MargenOptimierer?
- How MargenOptimierer works