What do OTTO, Amazon, Kaufland and eBay really cost in 2026?

What the four marketplaces charge per month and per sale

Each of the four marketplaces charges a monthly base fee and a selling fee per sale. The comparison uses the plan a professional seller in Germany usually starts with, Amazon's Professional selling plan, Kaufland's BASIC plan and eBay's Basis-Shop. The base fee spread over 100 sales a month shows what it amounts to per sale.

• On a refund, Amazon keeps an administration fee of 5.00 € or 20% of the selling fee, whichever is lower.
• The PLUS plan costs 59.95 € a month and includes a link to your own online shop and 30 € of advertising credit a month.
• Without a shop, eBay charges no monthly amount but 0.35 € per fixed-price listing per month; the Basic Shop includes 400 fixed-price listings.
• The rates apply to new items with the seller status “Top-Bewertet” (Top Rated) or “Überdurchschnittlich” (Above Standard); with “Unterdurchschnittlich” (Below Standard), eBay charges more.

The fees of Amazon, Kaufland and eBay were read from their fee tables on 7 November 2026. The OTTO commission comes from the rates that apply today.

Which category costs how much on which marketplace

Each marketplace cuts its categories differently. The table names, for each category, which marketplace category it's compared with and that category's rate. On OTTO that's the commission group, the group of items for which OTTO charges the same rate. Where a marketplace differentiates further within a category, such as eBay for sneakers or Kaufland for mattresses, the rate is for the usual items in the category. Lamps and lighting are missing because Amazon doesn't name a separate category for them.

How the marketplaces calculate their fee

All four calculate their selling fee on the amount the buyer pays, so on the price including VAT. Amazon, Kaufland and eBay charge the same rate on the shipping costs the buyer pays as on the price. OTTO charges a separate rate on shipping costs. The fees themselves are amounts excluding VAT, and as a business you get the VAT on them back.

Tiered doesn't mean the same thing everywhere. On OTTO, on Amazon for furniture and jewelry and on eBay, each rate applies only to the part of the price in its price band. On Amazon for clothing and beauty, the rate of the tier the price falls in applies to the whole price. Amazon also charges at least 0.30 € per item, and eBay a fixed amount per order. On Kaufland and eBay, payment processing is included in the fee, and on OTTO the payment fee is part of the commission group's rate.

What's left of the price in each category

Say you sell one item per category at the stated price, your customers pay no shipping costs, and you have 100 sales a month on each marketplace. The prices are an example, and the fees apply like this on the four marketplaces. What's left still has to cover purchase price, shipping, advertising and returns. Use the retail margin calculator to work out how much of your retail margin remains after costs on OTTO.